Nationwide advertising News

Marketing, Innovation Chief Williams Leaving Nationwide; Jones, Mahaffey to Assume Roles

The man behind Nationwide’s “On Your Side” advertising and marketing for the past five years, along with initiatives targeting emerging businesses and innovation, is leaving the giant insurer. Terrance Williams is stepping down in November as executive vice president/chief marketing …

Nationwide on the Darker Side in Super Bowl Ad

Nationwide Insurance ran into some social media backlash to its Super Bowl commercial that the company says was intended to spark a “fierce conversation” about preventing childhood deaths. Late last night, the insurer issued a statement explaining and defending the …

Nationwide Strengthens Ties with NFL, Signs On As Official Sponsor

Nationwide Insurance announced said it has signed a three-year agreement with the National Football League (NFL) to become an official insurance sponsor of the league. The relationship kicks off this coming season and will run through the 2016 season. As …