rebranding News

AIG to Revive AIG Name; Drop Chartis, SunAmerica Names: Reuters

Bailed-out insurer American International Group Inc. will resume using its brand name in public in a move to recognize the company’s turnaround, Chief Executive Bob Benmosche said on Thursday. AIG, which received $182 billion in government bailouts during the financial …

Norman-Spencer Rebranding Its P/C Insurance Products

The Norman-Spencer Agency, based in Dayton, Ohio, announced it is rebranding all of the agency’s property and casualty products to market them under the Norman-Spencer Agency brand. During the past five years, Norman-Spencer has made several acquisitions in the marine, …

White Mountains Rebrands Reinsurance As Sirius

Bermuda-based White Mountains Insurance Group said it is reorganizing and rebranding its global reinsurance business. All reinsurance operating entities will be consolidated under Sirius International Insurance Corp. (Sirius International) and the reinsurance group will operate as the Sirius Group (formerly …

Clements International Officially Becomes Clements Worldwide

Clements International has completed a six month rebranding effort to become Clements Worldwide. This change “unifies the company’s Washington, DC and London offices under one brand, and positions it for future regional expansion,” said the bulletin. Director of Marketing Sergio …

Maritime General Agency Rebrands, Consolidates All Entities

Maritime General Agency announced its newly formed business identity, which it said “combines three niche marine insurance underwriting facilities: Maritime Program Group; Maritime General Agency, Marine MGA, and Windward Marine Underwriters – into one powerful managing general agency.” The bulletin …