United Fire Group Simplifies Name to UFG

March 16, 2014

Cedar Rapids, Iowa-based insurance company, United Fire Group has simplified its marketing name to UFG and has refreshed its logo to incorporate this change. This is the first significant marketing change the company has made in its more than 60-year history.

“We decided that an important way to strengthen our company’s brand, and simplify our message, was to link all of our companies under the United Fire Group umbrella to a common name — UFG,” said Vice President and Director of Corporate Marketing Colleen Sova.

The refreshed logo strongly displays the company’s existing logo in dark blue, but now it also incorporates the UFG marketing name in a vibrant red. The logo will be used for all United Fire Group subsidiaries, including its life insurance company, United Life Insurance Company.

UFG also announced a renewed emphasis in the use of its long-standing corporate tagline: simple solutions for complex times, which it adopted in 2007.

Source: UFG

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