Burand’s Agency E&O Blog: Tip #54

By | Burand's Agency E&O Blog | February 21, 2014

Fees & Agency’s Standard of Care. An agency’s Standard of Care requirement has many moving parts and variables. Simple answers generally do not exist because the applicable standard is case and fact specific.

However, a key to making the agency’s Standard of Care adversely simple is to charge fees. When an agency charges fees in many, and probably the vast majority of jurisdictions, it elevates its Standard of Care requirements considerably.

Many sales consultants recommending fee based sales and service are inadequately aware of how fees greatly increase an agency’s Standard of Care E&O exposures. Most agency owners and producers I meet seem unaware too. If fees are part of your agency’s business model, make sure the agency is then meeting its elevated Standard of Care. A key to meeting this higher standard likely involves new procedures and much tighter monitoring of whether these procedures are being followed. Another factor is whether different standards apply for clients that do not pay fees and whether the agency’s advertising is adequately specific differentiating these two classes of clients. Standard of Care measures are complex. The agency might benefit from a careful review of how fees change their exposures.






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About Chris Burand

Burand is the founder and owner of Burand & Associates LLC based in Pueblo, Colo. Phone: 719-485-3868. E-mail: chris@burand-associates.com. More from Chris Burand
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Latest Comments

  • March 5, 2014 at 10:15 am
    John says:
    This is a great tip Chris! Agencies should always go above and beyond for their clients, regardless of the fees they are charging but unfortunately it is not that way all the ... read more
  • February 21, 2014 at 10:20 pm
    Tom says:
    This is tip 55. You can delete this comment after fixing it. Good tip!
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