Branding Passion

November 9, 2010

  • November 11, 2010 at 3:58 am
    Nancy G says:
    Like or Dislike:
    Thumb up 0
    Thumb down 0

    I agree everyone should be sufficiently covered, but let’s not confuse passion with fear… and in this example, it appears a “this could happen to you” fear approach was used to upsell the insureds a personal umbrella policy.
    Thanks.

  • November 12, 2010 at 8:44 am
    Sam the man says:
    Like or Dislike:
    Thumb up 0
    Thumb down 0

    So, if the client doesnt agree with “YOUR passion” you tell him to find a new agency to deal with? I hope all my competition has the same type of passion as you!

  • November 18, 2010 at 3:10 am
    Anonymous says:
    Like or Dislike:
    Thumb up 0
    Thumb down 0

    How do you sell an umbrella without fear? Why buy an umbrella????

  • November 18, 2010 at 3:44 am
    privateriskadvisor says:
    Like or Dislike:
    Thumb up 0
    Thumb down 0

    While carving this line in the sand will cause some accounts to leave, it will, more importantly, convey to all this agency has the passion / professional conviction of a true risk manager. For those whose passion is to display the sales pragmatism of almost ALL agencies, I subit you’ve missed the point the author is trying to make. Stand for something other than selling.

    • March 24, 2011 at 5:06 pm
      Like or Dislike:
      Thumb up 0
      Thumb down 0

      Thanks for getting the big picture. I believe it is our responsibility to educate and counsel our clients. Stories and real life examples are one of the best ways we can communicate potential exposure. Once informed it becomes their decision to assume or transfer risk. The real big picture here was the greater good that was generated by those who heard the story and supported the family.



Add a Comment

Your email address will not be published. Required fields are marked *

*