The scrappy underdog from South & Western General Agency of Texas gave it a good run, but in the end, the powerhouse Allstate Mayhem mascot took home the trophy in the 2013 Insurance Mascot March Madness Tournament conducted online by Insurance Journal.
The tournament, which was hosted at www.facebook.com/insurancejournal, allowed Facebook users to vote for their favorite mascot or spokesperson to determine a winner in each game.
“It’s been well received,” said Social Media Manager Ly Nguyen, noting that Facebook engagement tripled during the campaign. “People really connected with this tournament.”
A typical game received an average of 60 votes and 10 shares, reaching approximately 4,000 to 5,000 Facebook users. However, the matchup between Allstate’s Mayhem and Farmers’ Professor Burke went viral, reaching more than 260,000 users on its way to 1,768 votes and 367 shares in just a few days.
“Mayhem [actor Dean Winters] shared it on his wall and it just took off,” Nguyen said.
Nguyen says the social media campaign was a chance for Insurance Journal to expand its audience, as well as an opportunity for smaller insurance firms to gain national exposure.
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