Acuity Promotes Five in Marketing

Sheboygan, Wis.-based insurer Acuity announced five promotions in its marketing department.

Lisa Lillesand has been named director of personal lines marketing. Lillesand joined Acuity in 1988 as a marketing products analyst. She has also held the positions of implementation analyst at three levels.

Bob Hertel has been named director of personal lines product development. Hertel joined Acuity’s staff in September 1975 as a personal lines underwriter. In 1976, he became a rates and forms analyst. He was promoted to marketing project director in 1987, and personal lines product manager in January of this year.

Jim Strandberg has been named director of commercial lines marketing. Strandberg has been with Acuity since 1984 when he joined the company as a commercial lines underwriter. In 1986, he transferred to marketing as an analyst. He earned promotions to two higher levels as marketing analyst and then as products director, his most recent position.

Mike Moegenburg has been named director of product development of commercial lines.
Moegenburg, a 23-year veteran of Acuity, began his career as a commercial lines underwriter. Later, he was promoted to positions of increasing responsibility in the marketing department, including product analyst, marketing analyst and, most recently, commercial lines product manager.

Chris Matysik has been named director of regulatory affairs. He has been with Acuity since 1988. She has been in the marketing department for her entire career, serving at various levels of the marketing analyst position. Most recently, she had been the director of implementation.

Acuity operates in 11 Midwestern states.