A new site, created by Agency Ideas, is dedicated to advancing the art and science of the cross-sale.
The site maintains two password-protected areas, the first for everyone in the agency, including CSRs and producers.
This central section contains imaginative direct marketing tools, email campaigns, original sales letters, alert memos, prospecting tools, and selling tips.
The second area is exclusively for managers and principals, featuring management tools and complete programs to motivate and monitor personal and commercial cross-selling activities.
Additionally, new content is added every other month, making this site a dynamic agency resource. Agents and other industry professionals are invited to take a free tour of this hands-on website at http://www.CSRCross-Selling.com. Membership dues start at $249 a year for agencies with 10 or less CSRs.
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