American International Group,Inc. said it will launch an advertising campaign thanking America for its support during the global financial crisis, as well as highlighting AIG’s recovery and the repayment and a combined positive return to taxpayers of over $22 billion.
AIG said the campaign, titled “Thank You America,” will debut on Tuesday, Jan. 1, 2013. The company said it features employees from around the United States. The ads also show how AIG helps communities rebuild – acting as the lead insurer at the new World Trade Center; helping Joplin, Missouri, come back from a tornado in 2011, and assisting the East Coast as it recovers from Superstorm Sandy.
“We at AIG are proud of not only our work to rebuild the company, but also the work we do every day to help guarantee that customers and communities are prepared for the opportunities and challenges ahead – work we never stopped doing, even during the depths of the financial crisis,” said AIG President and Chief Executive Officer Robert H. Benmosche. “We thank America for allowing us to insure a brighter future and to bring on tomorrow.”
The new campaign will run for two weeks, and will include broadcast, online, and print placements. Television ads will run on high impact programming: sporting events, including NCAA Football Bowl Championship Series games and NFL playoff games; national morning shows including The Today Show and Good Morning America; and primetime television, including The Golden Globes, 60 Minutes, and Dateline. Print ads will appear in upcoming issues of major publications, including The Economist, The Financial Times, The Houston Chronicle, The Los Angeles Times, The New York Times, USAToday, The Wall Street Journal, and major trade journals. Online ads buys include a masthead and mobile roadblock on YouTube, and homepage takeovers of nytimes.com, MSN.com, WSJ.com and Yahoo!. The campaign will also be promoted on social media and can be seen on AIG’s YouTube channel.
Since September 2008, America committed a total of $182.3 billion in connection with stabilizing AIG during the financial crisis. Since then, through asset sales and other actions by AIG, the Federal Reserve, and the U.S. Department of the Treasury, the government recovered that $182.3 billion, plus a combined positive return of $22.7 billion – for a sum total of $205 billion. On Dec. 14, 2012, the U.S. Treasury sold its last remaining shares of AIG stock for proceeds of approximately $7.6 billion.