Ace Metrix, a California company that provides television and video analytics, announced the top TV brand advertisers and ads of 2012, with Liberty Mutual Insurance taking honors in the insurance category.
Other brands rated tops include Cadillac, Ford, Blue Moon, Ocean Spray, Visa, Olive Garden, Samsung and T-Mobile.
Ace assigns a score that measures ad creative effectiveness based on viewer reaction to national TV ads. The results are presented on a scale of 1-950, which represents scoring on creative attributes such as persuasion, relevance, information, attention, change, desire and watchability.
Within the insurance category, Ace Metrix rated the following as the top 10 TV advertisers:
- Liberty Mutual 589
- Farmers 545
- Allstate 535
- State Farm 534
- MetLife 528
- Nationwide 527
- Progressive 518
- Aflac 516
- Esurance 507
- Geico 482
In addition, Liberty Mutual’s Beautifully Imperfect World television ad was rated one of the top 20 most effective spots of the year by Ace Metrix.