The Insurance Marketing & Communications Association (IMCA) presented Mark Wells, executive chairman of Wells Media Group Inc., with the IMCA Icon award in recognition of extraordinary leadership and exemplary achievement in insurance marketing and communications. Wells recently celebrated 50 years …
What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build a relationship. Insurance providers have to understand not only when but …
After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly, today’s insureds and prospects care more about what other parties have to say than …
Insurance trade press editors told industry marketing and communications professionals that, despite the rush of readers and advertisers to digital, they believe print magazines will be around for at least another five to 10 years and possibly longer. They also …
CAMICO won the SAMMY Award for overall Best of Show in insurance industry marketing and communications at the annual Insurance Marketing and Communications Association (IMCA) Showcase Awards gala this week in Nashville. Attendees at the four-day conference voted on the …
Looking for Exceptional Individuals or Organizations in Insurance Marketing and Communications Minneapolis, MN – April 24, 2014 – The Insurance Marketing & Communications Associations (IMCA) is seeking nominations for the 2014 Innovation Torchbearer Award, recognizing individuals or organizations that have …
Entries now being accepted for the insurance industry’s longest-running creative awards for marketing and communications professionals Minneapolis – March 17, 2014 – The Insurance Marketing & Communications Association℠ (IMCA) is pleased to announce a worldwide invitation for entries into the …
San Diego, CA, 07/06/2011 – Arrowhead General Insurance Agency, Inc. was thrilled to have received three awards from the Insurance Marketing and Communications Association (IMCA) at the Annual Meeting and Showcase Awards event on June 28. The IMCA competition has …
