Additional Marketing Tools 2026
▴▸ Jump to: Offsite Video | Audio Article Sponsorships | Podcast Sponsorships | Podcast Production | Email Survey | Website Poll | Sponsored Releases
Sponsored Blog
Establish yourself as an industry thought leader by publishing your own blog on InsuranceJournal.com.
Sponsored blog packages include the following:
- Your own URL at insurancejournal.com: insurancejournal.com/blogs/yourname
- A branded landing page with your logo, featuring links and descriptions to your blog posts (hosted for a min of one year)
- A link to each new blog post on the home page of insurancejournal.com
- 24 text links (two per month) in the IJ Daily Headlines eNewsletter
Offsite Video Advertising
Reach our Insurance Journal audience with your video via YouTube and connected devices!
No video? No problem. Our new media department will create a professional video ad for you.
Audio Article Sponsorships
Insurance Journal's massive online audience is now listening to our articles too!
Audio articles are a big hit, with over 1,000 listens per month and an average listen duration of 3.5 minutes.
BeyondWords, Average Jan-June 2025
Sponsored includes:
- Your 10-second audio message plays before all audio articles.
- Your company name (linked to your website) is featured for the entire duration of the article.
Podcast Sponsorships
Insurance Journal produces a variety of informative and entertaining podcast series, now available on InsuranceJournal.tv, Apple Podcasts, and Spotify!
The Insurance Wrap-Up w/ Allen Laman, Elizabeth Blosfield, and Ezra Amacher
~1,500 to 4,000+ Listeners per Episode
The Claims Journal Podcast w/ Don Jergler
~1,500 to 2,500+ Listeners per Episode
On Point w/ Peter van Aartrijk
~1,500 to 2,500+ Listeners per Episode
Insuring Cannabis Podcast w/ Don Jergler
~500 to 2,500+ Listeners per Episode
Insuring Cyber Podcast w/ Elizabeth Blosfield
~750 to 2,500+ Listeners per Episode
Note: Stats may vary by episode.
Sponsorship includes your 25-50 word message, read aloud by the host at the beginning of the podcast and also featured as text with a link to your website in the episode description.
Podcast Production
Want to star in your own podcast but do't know where to start? Our media team is super good at this stuff. We make it easy!
Let's plan out a podcast discussion together (you can pick the topics and questions) and then we'll record via phone or webcam.
From there, we take care of everything: audio and video editing, thumbnail design, hosting, promotion... everything!
Best Value: With an 8-episode package, you'll get your very own branded channel on IJTV. Your podcast series will also be included on Insurance Journal's channel on Apple Podcasts!
Email Survey
Have a question for the industry? Collect in-depth data with an Insurance Journal email survey. We can help you to build a professional survey (up to 10 questions) that will be sent directly to our reader survey email list.
Website Poll
Have a question for the industry?
Collect data with an Insurance Journal website poll. Your question (and up to five reply options) will appear as a special “Reader Poll” in the sidebar on InsuranceJournal.com, with or without sponsor branding—your choice.
Sponsored Releases
Basic Package
- Guaranteed placement of your release in IJ Daily Headlines eNewsletter, the P/C insurance industry's largest audited email (72k+ subscribers)
- Guaranteed placement on the home page of InsuranceJournal.com on the day you specify
- Available online for a minimum of one year at InsuranceJournal.com/services/newswire
- Free headline consulting / proofing suggestions
Premium Package
- Guaranteed placement of your release in IJ Daily Headlines eNewsletter, the P/C insurance industry's largest audited email (72k+ subscribers)
- Guaranteed placement on the home page of InsuranceJournal.com on the day you specify
- Available online for a minimum of one year at InsuranceJournal.com/services/newswire
- Free headline consulting / proofing suggestions
- Your release of up to 400 words is sent to over 4,000 website and magazine editors, including business journals
- Free media reporting on outlets that picked up your release (sent next business day)
To schedule a release, contact 800-897-9965 x125 or newswire@insurancejournal.com. You may also upload your release directly.