Lead Generation 2026
▴▸ Jump to: Digital Download Sponsorships | Issue Sponsorships | Webinar Broadcasts | 'Risky Future' Webinar Sponsorships | Executive Roundtables
Research & Trends
White papers, case studies, research briefs, and more. Just send us your content or let us help you create it, then we'll design and promote a lead generation page where readers submit their info to access it. You'll be instantly notified of leads and can download them anytime for use in your CRM. It's that easy!
Research & Trends packages include the following:
- Design and hosting of landing page
- Auto-triggered follow-up email to reader with a link to your provided content
- Customized email and web promotion
- Minimum lead guarantee
- CRM integration for automatic lead import
Digital Download Sponsorships
Insurance Journal's award-winning editorial team delights the industry with reader-favorite directories and special reports all throughout the year:
- Specialty Markets Directory, Winter Edition (Jan 2026)
- Agents of the Year (Feb 2026)
- Hospitality Risks Directory (Mar 2026)
- Restaurants and Bars (Mar 2026)
- Young Insurance Professionals (Apr 2026)
- Workers' Compensation Directory (May 2026)
- The Entertainment Issue (May 2026)
- Programs Directory, Summer Edition (June 2026)
- Construction Market & Risks Report (June 2026)
- Top Agency Account Managers & CSRs (July 2026)
- Specialty Markets Directory, Summer Edition (July 2026)
- Top 100 P/C Agencies (Aug 2026)
- Best Insurance Agencies to Work For (Sep 2026)
- Top Agency Partnerships (Sep 2026)
- Surplus Lines / WSIA Issue (Oct 2026)
- The Agency Tech Stack Report (Oct 2026)
- Top 50 Commercial & Personal Lines (Nov 2026)
- Programs Directory, Winter Edition (Dec 2026)
Lead generating digital download sponsorships are available for each issue, and include the following:
- Your logo on the digital download landing page on our popular Research & Trends site for 1 full year, with a message thanking you for making it available free of charge and an agreement that reader contact info will be passed on to you for marketing purposes.
- Name, email, company, and job title of all readers who download the paper during the year. (minimum lead guarantee: 100+)
Issue Sponsorship Packages
From the E&S Directory to the Top 100 Agencies to the Workers' Comp Report — agents and brokers look forward every year to their favorite issues of Insurance Journal. And now, you can be part of that excitement as the Official Issue Sponsor.
Issue Sponsorship are available on a first-come/first-served basis to one advertiser per issue and include all of the following:
-
Print Ad in Insurance Journal
Your own full page ad in your sponsored issue of Insurance Journal (AAM-Audited circ: 47.2k). Bonus: Your logo displayed on the intro page. -
Promotion on InsuranceJournal.com
Your logo in 50k web impressions of our high-impact 970x250 banner unit. -
Promotion in IJ Daily eNewsletter
Your logo in ten 640x480 ad units in the IJ Daily Headlines eNewsletter (AAM-Audited circ: 72k). -
Social Media Shoutout
Your logo displayed on our LinkedIn, Twitter, and Facebook promotion (combined followership of 250k+). -
Minimum Lead Guarantee: 100+
Your logo on the digital download landing page on our popular Research & Trends site for 1 year, with a message thanking you for making it available free of charge and an agreement that their contact info will be passed on to you for marketing purposes.
Webinar Broadcasts
Align yourself with the most powerful and loved media brands in the insurance industry. What better way to establish instant credibility?
The education you provide establishes you as the topic authority. You can leverage your affiliation with the media brand and invite your best prospects. Since the topic drives the audience, you can instantly qualify new leads and build relationships with those you already know.
Webinar packages include the following:
- Pre-project planning
- Customized enewsletter and web promotion
- Customized email blasts to your target audience
- Shout out to our massive LinkedIn & Twitter audience
- Live broadcast of your 30-60 minute presentation
- Follow-up questionnaire to attendees
- 1 year on-demand hosting on Insurance Journal's Research & Trends platform
- A copy of the recording to use on your own site
- Contact info of all registrants (both those who watch the webinar live and also those who view it on-demand throughout the year)
A la cart extras:
- Premium banner/newsletter packages
- Whitepaper creation/distribution
- Press release package (basic or premium)
- Video segments for your social media
- Additional social promotion
- Print ad creation and insertion
- Key Takeaways magazine advertorial
A Shared Commitment to Quality
If you're providing a sales pitch, with the goal of grabbing a bucket of names, we won't be able to work together. (Remember that we have a reputation to uphold too.) But If your goal is to provide informative, educational material, we'd love to help you. Our professional media and marketing teams will guide you in the best way to position your individual expertise, and we'll work hard to make sure your brand is elevated in the marketplace.
'Risky Future' Webinar Sponsorships
Insurance Journal's award-winning editorial team will be producing a variety of educational 'Risky Future' panel discussions in 2026:
- Cyber (February 24)
- Transportation (March 24)
- Cannabis (April 28)
- Workers' Comp (August 25)
High-visibility sponsorships are offered for each webinar, and include all of the following:
- Your logo and a shout-out by our host at the beginning of the webinar.
- Your logo displayed in email promotion to 72k+ AAM-qualified subscribers.
- Your logo in at least 4 social media posts.
- Your logo on the webinar registration page on IJ's Research & Trends platform, where it will also be available on-demand for 1 year.
- Name, email, company, and title of all registrants (plus those who view on-demand during the year).
- Bonus: You get 90 seconds to address our audience at the beginning of the webinar.
Executive Roundtables
Our research team will assemble an interesting mix of executive talent for a compelling webinar discussion to be broadcast to the industry.
Your sponsorship gets you a place on the panel to participate in the discussion and establish yourself as one of the experts in front of our engaged audience of P/C insurance professionals.
Your logo will be featured on the signup page and in all promotional materials, which can include web, email, mobile, print, and/or social media marketing, as well as a whitepaper of key takeaways, video highlights on IJTV, or a sponsored summary on InsuranceJournal.com— all depending on your specific goals and budget.
