Website Advertising 2026
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InsuranceJournal.com is the highest-trafficked P/C insurance news website in the U.S. Confirmed by SimilarWeb.com, June 2025
441,351
Uniques per Month
AAM Audit, Jan–June 2025
Company Type
- Ind. Retail Insurance Agency: 34%
- Property / Casualty (non-life) Insurer: 17%
- Wholesaler / MGA / Surplus Broker: 10%
- Consulting: 6%
- Service Provider: 4%
- Reinsurance Company: 3%
- Specialty & Surplus Lines Insurer: 3%
- Captive Retail Agency: 2%
- Corporate Risk / Risk Management Department (any industry): 2%
- Finance & Investing: 2%
- Legal: 2%
- Non-Profit / Associations: 2%
Job Title / Function
- Sales / Producer: 16%
- Owner / Principal: 15%
- C-Level (CEO, COO, CIO, CTO): 14%
- Manager / Supervisor: 12%
- Underwriting: 9%
- Consultant: 4%
- Marketing / Advertising / Public Relations: 4%
- Customer Service: 4%
- Legal: 3%
- Risk Manager / Insurance Buyer: 2%
Buying Responsibility
- Risk Management (any kind): 47%
- Selecting Insurance Markets: 33%
- Hiring Consultants (any kind): 26%
- Technology Selection: 24%
- Claims Administration: 18%
- Selecting Legal Services: 18%
- Asset Management: 17%
- Employee Benefits: 17%
- Selecting Claims Services: 15%
- Third Party Administration: 13%
Education Level
College: 46% Grad School: 22%
Quantcast, Aug 2025Company Size
- 10k+ Employees: 18%
- 5k-10k: 7%
- 1k-4,999: 15%
- 500-999: 8%
- 200-499: 9%
- 50-199: 15%
- 10-49: 17%
- 1-9: 11%
Company Revenue
- $1B+ in Revenue: 22%
- $200MM-$1B: 12%
- $100MM-$200MM: 9%
- $50MM-$100MM: 6%
- $10MM-$50MM: 17%
- $1MM-$10MM: 19%
- <$1MM: 14%
Agency Premium Vol.
- $100MM+: 18%
- $50MM-$100MM: 3%
- $20MM-$50MM: 9%
- $5MM-$20MM: 31%
- $1MM-$5MM: 24%
- <$1MM: 11%
Age Range
- 18-24: 8%
- 25-34: 16%
- 35-44: 23%
- 45-54: 25%
- 55-64: 17%
- 65+: 11%
Household Income
- $150k+: 20%
- $100k-$150k: 19%
- $50k-$100k: 32%
- <$50k: 29%
Website Sponsorship Positions
Sitewrap Banner
Our most high-profile creative unit allows you to align yourself with the highest-trafficked P/C insurance news site on the planet.
Your giant banner is displayed full screen above and around the site.
The side portions of your banner are visible on screen for the entire time the reader is on the page—even after scrolling to the very bottom.
