Timing is everything in life and in insurance sales. Talk to a new prospect or an existing insured on the...
Articles by Alan L. Shulman
Overcome Fear, Uncertainty and Doubt in Agency Offices In a recession, it’s an easy decision to stop promoting your agency...
Market Auto Discounts Differently It’s pretty safe to say that money isn’t everything. Your health, happiness and, of course, golf...
To mark the start of its 20th year of publishing, Agency Ideas (www.agencyideas.com), an industry sales and marketing newsletter, has...
Are you ready for a quick excursion down memory lane? It’s a short trip, so there’s no need to fire...
Learn From Your Past Sales Mistakes There is always some type of reasoning behind why a hesitant commercial prospect won’t...
These are the worst worldwide economic times in recent memory. Slow retail and home sales, the horrific stock market, and...
It’s a Master Strategy Implemented by Daily Tactics There are a lot of unfounded rumors about the relationship between marketing...
Make Your Next Agency Brochure a Portal to Your Web Site Since the advent of the commercial Web site, agency...
Too many customer service representatives (CSRs) have problematic issues when it comes to an essential element of their job. That...