How to Keep Your Customers and Agency Living Happily Ever After Once upon a time, there was a very nice...
Articles by Alan L. Shulman
One of the realities of the agency business is that there is no single accepted formula for remunerating producers. Instead,...
Like it or not, personal automobile insurance, along with personal computers, has evolved into a commodity product. According to Wikipedia,...
Every inexperienced agent and seasoned producer is hired with some general production goals in mind. In the first few weeks...
The success of the nation’s top direct insurance marketers impacts many locally owned agencies. The reason that these sellers can...
Whom does your marketing promote: the agency or the agent? Traditionally, property/casualty promotions focus on the office in general and...
Cary, N.C.-based Agency Ideas, the publisher of Agency Ideas Newsletter, an independent subscription-only sales and marketing newsletter for property/casualty agents,...
Virtually every agency entertains visions of expansion. Multiple offices mean a greater geographical reach, more market share, and higher revenues....
The small business insurance market has grown in importance to agencies and companies alike. Yet, despite the favorable attention given...
The small business insurance market has grown in importance to agencies and companies alike. Yet, despite the favorable attention given...