Cary, N.C.-based Agency Ideas, the publisher of Agency Ideas Newsletter, an independent subscription-only sales and marketing newsletter for property/casualty agents, has introduced ProducerIdeas.com, a membership-only Web site that contains a collection of selling ideas and original marketing tools to enhance the prospecting and production efforts of P/C agents.
ProducerIdeas.com is comprised of three distinct modules: commercial sales ideas and tools, commercial lines marketing tools, and personal lines marketing tools. Agents may join one, two, or all three areas.
The commercial sales ideas and tools module provides a how-to library of selling tips plus downloadable resources to help during the sales process. This section includes topics such as finding fresh prospects, pre-qualifying leads, proposals, referrals, time-management, and more.
The commercial lines marketing module and the personal lines marketing module offer a wide selection of promotional instruments, including direct mailers, inserts, flyers, print ads, letters, memos, etc. The documents may be instantly downloaded and consist primarily of Word files that users can readily edit and mail merge.
ProducerIdeas.com contains many popular resources that were originally published in the Agency Ideas newsletter and specially updated for this site. It also hosts a collection of marketing tools developed exclusively for ProducerIdeas.com members. Updates are added each calendar quarter, based on anticipated member needs and specific producer suggestions.
“This site was designed to assist seasoned P&C producers looking for fresh resources as well as inexperienced agents who require practical sales guidance and marketing pathways,” said Alan Shulman, publisher of Agency Ideas newsletter.
Source: Agency Ideas, www.agencyideas.com
Was this article valuable?
Here are more articles you may enjoy.