One seminar leader opened a workshop for property/casualty insurance agents by asking this question: “Why do people buy insurance?” After...
Articles by John Graham
If This Is Your Mantra, Your Customers Will Vanish It was an early morning meeting, and the atmosphere was relaxed....
Ideas challenging the status quo can face roadblocks in just about any company. Yet, it may be that those are...
Perhaps even more than the lure of money, optimism dominates the entrepreneurial mind. During the recession, more Americans have become...
A company president was excited about a popular cartoon depicting warriors fighting a battle with bows and arrows, along with...
Every salesperson knows the job is tougher than ever. It’s not for the faint hearted or those who feel the...
There are few offenses in business worse than challenging the validity of the near sacred “elevator speech,” that one-minute message...
Although every business should be taking full advantage of e-commerce opportunities, not all businesses are e-commerce companies. Yet even those...