Articles by Julie Tinney

Julie Tinney, Chief Marketing Officer at Wells Media Group, is responsible for leading the company's promotional and branding strategies, sales management, corporate communications and public relations. Her love of the media profession began with a position at Petersen Publishing Co. in Los Angeles. She was the Western Regional Sales Manager for Selling Power Magazine, and also owned an independent media rep firm. Tinney holds a B.A. in Communications from the University of Texas at Arlington and is a graduate of the Stanford Publishing Course. She has presented to media and insurance groups including the Western Publications Association, the Texas Surplus Lines Association, the Insurance Agency Association Executives, and was a featured speaker at Folio's MediaNext conference and the Audience Development Magazine webinar series. Tinney is an advertising, marketing and gadget geek, a music and animal lover, and a doting mom.

Is That the Message You Were Trying to Send?

Sometimes the message that you think your prospects are receiving is quite different from the one they are actually receiving. We’ve all heard the popular advertising horror story of the Chevy Nova’s lack of sales in Latin America. Where No …

Everyone Is an Editor

The other day one of our sales managers sent the first draft of a letter to me with this self-conscious disclaimer: “This is why I am on the sales and not the editorial side.” But in this age of blogs …

In-House Advertising Superheroes!

In this IJAM podcast, IJ’s Julie Tinney talks with Becky Schroeder, Marketing Director for Insurance Technologies Corporation, about the evolution of an extremely successful in-house advertising campaign featuring some adorable superheroes. Find out what inspired it, the mediums used to …

Babies: Little Drunk People or Expert Marketers?

Happy New Year, friends! To kick off the New Year, I want to share something personal with you, and how it has led to a revelation. I’ve become a mom later in life. As I write this, our baby is …

Advertising in the Age of Distraction

Maybe you’re like me. I love my cell phone. I get hundreds of emails every day; many I open on my phone. My music is in there. Pictures of my family. I watch videos and listen to podcasts. I have …

My Love/Hate Relationship with LinkedIn

I dedicate this complaining blog post to Andy Rooney. Did you ever notice you get tons of LinkedIn requests? I do. Lots from vendors. Lots from job hunters. People I used to work with. Most from people that I’ve never …

Welcome to the Insurance Journal Advertising & Marketing Blog!

Last week an email went out to the company congratulating me on 21 years with Wells Publishing, Inc. Now this made me feel very old so I immediately emailed back that I was only 12 when I started with the …