Articles by Julie Tinney

Julie Tinney, Chief Marketing Officer at Wells Media Group, is responsible for leading the company's promotional and branding strategies, sales management, corporate communications and public relations. Her love of the media profession began with a position at Petersen Publishing Co. in Los Angeles. She was the Western Regional Sales Manager for Selling Power Magazine, and also owned an independent media rep firm. Tinney holds a B.A. in Communications from the University of Texas at Arlington and is a graduate of the Stanford Publishing Course. She has presented to media and insurance groups including the Western Publications Association, the Texas Surplus Lines Association, the Insurance Agency Association Executives, and was a featured speaker at Folio's MediaNext conference and the Audience Development Magazine webinar series. Tinney is an advertising, marketing and gadget geek, a music and animal lover, and a doting mom.

15% of Programmatic Ad Spend Goes Unaccounted For

A few days ago, the Incorporated Society of British Advertisers released a Programmatic Supply Chain Study that should make advertisers really angry. In this in-depth study (which builds on previous initiatives by the World Federation of Advertisers and the Association …

Insurance Industry Unites Through IICF to Help Vulnerable Children During Unprecedented Pandemic

A note from Julie Tinney: This iJam blog post was supposed to be very different when we originally planned it. But right now, coming together as an industry seems more important than the marketing-focused content I’d originally planned with the …

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Let me preface this by saying that we work with dozens of dedicated, talented advertising agencies every year. Those that ask the tough questions. Those that review our audit statement. This is not about those agencies. We love you. You …

Why Didn’t We End It at 4:20? A Recap of the Insuring Cannabis Virtual Summit

I was skeptical when our CEO suggested it. “We should have an online conference about cannabis insurance,” he said. This was on the heels of an extremely popular Insuring Cannabis newsletter launch earlier this year. The reason for my reluctance? …

Is That the Message You Were Trying to Send?

Sometimes the message that you think your prospects are receiving is quite different from the one they are actually receiving. We’ve all heard the popular advertising horror story of the Chevy Nova’s lack of sales in Latin America. Where No …

Everyone Is an Editor

The other day one of our sales managers sent the first draft of a letter to me with this self-conscious disclaimer: “This is why I am on the sales and not the editorial side.” But in this age of blogs …

In-House Advertising Superheroes!

In this IJAM podcast, IJ’s Julie Tinney talks with Becky Schroeder, Marketing Director for Insurance Technologies Corporation, about the evolution of an extremely successful in-house advertising campaign featuring some adorable superheroes. Find out what inspired it, the mediums used to …

Babies: Little Drunk People or Expert Marketers?

Happy New Year, friends! To kick off the New Year, I want to share something personal with you, and how it has led to a revelation. I’ve become a mom later in life. As I write this, our baby is …

Advertising in the Age of Distraction

Maybe you’re like me. I love my cell phone. I get hundreds of emails every day; many I open on my phone. My music is in there. Pictures of my family. I watch videos and listen to podcasts. I have …

My Love/Hate Relationship with LinkedIn

I dedicate this complaining blog post to Andy Rooney. Did you ever notice you get tons of LinkedIn requests? I do. Lots from vendors. Lots from job hunters. People I used to work with. Most from people that I’ve never …