Articles by Laird Rixford

Rixford is the CEO at Insurance Technologies Corporation (ITC), a marketing, rating and management software and services provider to the insurance industry. You can reach him on Twitter at @lrixford or email: lrixford@getitc.com.

Digital Agents Have the Advantage When It Comes to Informed Insurance Consumers

Consider this. A couple decides to buy a home and uses online resources throughout the process. They visit Zillow.com to look at available properties. Next, they go to their bank’s website for a mortgage application and find out instantly that …

Is Retention Rate Deceiving Your Insurance Agency?

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Something we often see when measuring insurance agency health is a blanket retention rate. A low retention rate is bad, while a high retention rate is good. …

The Year After Google Compare

Google’s entry into insurance lead generation and aggregation worried agents and carriers. Would Google disrupt the industry as they have so many other industries? Would they short circuit research-driven consumers by dominating the top results? The Google Compare concern was …

The Year After Google Compare

This post is part of a series sponsored by Insurance Technologies Corporation (ITC). Google’s entry into insurance lead generation and aggregation worried agents and carriers. Would Google disrupt the industry as they do to so many other industries? Would they …

Using Insurtech for Transformation, Not Disruption

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). You’ve seen it happening. New players come into our industry and some go. There are entire conferences dedicated to displacing the insurance agency as we know it. …

It’s Networking, Just with Technology

This post is sponsored by ITC (Insurance Technologies Corporation). The insurance industry is a social bunch. We talk among ourselves online, in our communities, and at events across the country. We like to share information relating to our agencies and …

Security Matters: It Starts With the Whole Industry

This post is part of a series sponsored by ITC (Insurance Technologies Corporation) Your first concern should not be what comparative rater or management system to use. Your first concern should be your security plan. Many recent articles and seminars …

We’re All in It Together

This post is part of a series sponsored by ITC (Insurance Technologies Corporation) Competition is great. Competition drives us in many aspects of our lives. Evolutionarily. Personally. Professionally. It forces us to raise our game. To strive to be better. …

How Creating Open Systems Facilitates a Thriving Ecosystem

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). In the late 1980s and early 1990s, there was a race in the popular desktop computer market. Two players were locked in this battle: Microsoft and Apple. …

Technology’s Full Potential

Technology has transformed how we operate in almost every facet of our life. It has changed the face of business for every industry. Insurance is no different. Yet, as I look within our industry I see a problem. I see …