Articles by Pamela Simpson

Pam is the Senior Strategist, Branded Content & Research for Insurance Journal.

The Lowdown: Cannabis…Your Next Niche Market?

This week’s Lowdown features the 3rd annual State of the Industry Report: Examining the Cannabis Cultivation Market. This report is timely as our sponsor, Vertafore, has launched an great webinar outlining the benefits of developing niches, and in many areas …

The Lowdown: Google My Business – Are You Actively Managing Your Listing?

In this edition of the Lowdown, I’m sharing insights about Google My Business and a new paper hosted on Research & Trends, Local Organic Marketing: How P&C Davids Can Beat Goliath. In his paper, SocialSurvey’s Caleb Stanton discusses the incredible …

The Lowdown: 10,000,000 Patents in 228 years

On June 19, 2018, the US Patent and Trademark Office (USPTO) announced the issuance of patent number 10,000,000. “More than just a number, patent 10 million celebrates the rich history and strength of the American intellectual property system dating back …

The Lowdown: For Agents – The Latest on Cyber Predictions & Myths

This week’s Lowdown features two informative reports, the current State of Cybercrime, by RSA and Top Myths of Cyber Risk for Small & Medium-Sized Businesses, by Relation. Combined, these two reports offer you insights into the cyber risks facing you …

The Lowdown: What PwC is Saying About Sleepless, Yet Optimistic, CEOs

This week’s Lowdown highlights the concerns of insurance CEOs, as reported by PwC in their 21st CEO Survey. According to the study, there remains a great deal of angst around technology but industry leaders joined in a huge sigh of …

Lowdown on Smart Home Devices

This week’s Lowdown highlights interesting results from a new report by Parks Associates entitled, Market Snapshot: Insurance, Consumers, and Smart Home Solutions. The survey reveals that nearly 60% of respondents, (consumers with homeowners or renters insurance), are likely to purchase …

The Lowdown on Distracted Drivers

What’s Distracting You? This week I added Driving to Distraction, by Esurance, to IJ’s Research & Trends as a resource for discussion around driver safety, whether with family members or clients. The study involved research of over 1,000 drivers with …

Who’s Insuring Your Privacy?

Who’s Insuring Your Privacy? The Federal Trade Commission is trying, but we live in a country where the mantra remains “Buyer Beware.” Unless you’re reading the privacy policies on every service, application and connected electronic you utilize, and make a …

Because Blockchain…

Why the Lowdown on Blockchain? Because every week articles appear across the internet explaining blockchain… Because headlines remind us that, all over the globe, consumers and business people do not understand blockchain… Because blockchain is not bitcoin, it’s the other …

Lowdown: Agribusiness Insurance Costs on the Rise?

This week’s Lowdown focuses on the rise in frequency, complexity and severity of vehicular accidents within the agribusiness industry. Scenarios highlighted and steps outlined to reduce risk within What’s Inflating Agribusiness Insurance Costs, are worth sharing with your agribusiness clients, …