Articles by Pamela Simpson

Pam is the Senior Strategist, Branded Content & Research for Insurance Journal.

Client Connections – Are You Taking Full Advantage of Your Digital Options?

Calling All Independent Agents! This week we’re running a survey, sponsored by Providence Bank Agency Finance. The survey asks 10 questions about how you connect to your clients and market your agency. I want to encourage you to take the …

The Lowdown: Top 10 Senior Housing Markets, Risks for Operators and More…

As we continue to explore niche opportunities in your market, this Lowdown is dedicated to the senior housing arena. I’ve added two reports to Research & Trends to prepare you for your next conversation with senior living operators. According to …

The Lowdown: Share The ABCs of Job Site Safety

Of the 200 fatalities under investigation by OSHA during the first 8 months of 2018, these terms appear in 148 of those deaths,- accidentally crushed, struck or fell from, fell off of, fell into…or something fell onto a person. Behind …

The Lowdown: The Nonprofit Niche, A Guide to Find Your Next Lead

According to the National Center for Charitable Statistics, there are approximately 1.5 million nonprofits operating in our country, offering a niche area for specialization. Yet how do you efficiently determine the opportunities in your market? This Lowdown is dedicated to …

The Lowdown: Cannabis…Your Next Niche Market?

This week’s Lowdown features the 3rd annual State of the Industry Report: Examining the Cannabis Cultivation Market. This report is timely as our sponsor, Vertafore, has launched an great webinar outlining the benefits of developing niches, and in many areas …

The Lowdown: Google My Business – Are You Actively Managing Your Listing?

In this edition of the Lowdown, I’m sharing insights about Google My Business and a new paper hosted on Research & Trends, Local Organic Marketing: How P&C Davids Can Beat Goliath. In his paper, SocialSurvey’s Caleb Stanton discusses the incredible …

The Lowdown: 10,000,000 Patents in 228 years

On June 19, 2018, the US Patent and Trademark Office (USPTO) announced the issuance of patent number 10,000,000. “More than just a number, patent 10 million celebrates the rich history and strength of the American intellectual property system dating back …

The Lowdown: For Agents – The Latest on Cyber Predictions & Myths

This week’s Lowdown features two informative reports, the current State of Cybercrime, by RSA and Top Myths of Cyber Risk for Small & Medium-Sized Businesses, by Relation. Combined, these two reports offer you insights into the cyber risks facing you …

The Lowdown: What PwC is Saying About Sleepless, Yet Optimistic, CEOs

This week’s Lowdown highlights the concerns of insurance CEOs, as reported by PwC in their 21st CEO Survey. According to the study, there remains a great deal of angst around technology but industry leaders joined in a huge sigh of …

Lowdown on Smart Home Devices

This week’s Lowdown highlights interesting results from a new report by Parks Associates entitled, Market Snapshot: Insurance, Consumers, and Smart Home Solutions. The survey reveals that nearly 60% of respondents, (consumers with homeowners or renters insurance), are likely to purchase …