Articles by Pamela Simpson

Pam is the Senior Strategist, Branded Content & Research for Insurance Journal.

The Lowdown: Spirits, Stouts, Craft Brews and More

“The more you know, the more you know you don’t know.” – Aristotle Though attributed to Aristotle, he didn’t really say that, exactly. More likely, he said something very complicated, but the idea behind his wisdom is this: On your …

The Lowdown: Renewals Rates & Client Strategies – Date & Time Change

Notice: There has been a date and time change since the original publishing. If making use of market insights is not among your strong suits, you’re not alone. So where do you obtain the latest rate information to share with …

Client Connections – Are You Taking Full Advantage of Your Digital Options?

Calling All Independent Agents! This week we’re running a survey, sponsored by Providence Bank Agency Finance. The survey asks 10 questions about how you connect to your clients and market your agency. I want to encourage you to take the …

The Lowdown: Top 10 Senior Housing Markets, Risks for Operators and More…

As we continue to explore niche opportunities in your market, this Lowdown is dedicated to the senior housing arena. I’ve added two reports to Research & Trends to prepare you for your next conversation with senior living operators. According to …

The Lowdown: Share The ABCs of Job Site Safety

Of the 200 fatalities under investigation by OSHA during the first 8 months of 2018, these terms appear in 148 of those deaths,- accidentally crushed, struck or fell from, fell off of, fell into…or something fell onto a person. Behind …

The Lowdown: The Nonprofit Niche, A Guide to Find Your Next Lead

According to the National Center for Charitable Statistics, there are approximately 1.5 million nonprofits operating in our country, offering a niche area for specialization. Yet how do you efficiently determine the opportunities in your market? This Lowdown is dedicated to …

The Lowdown: Cannabis…Your Next Niche Market?

This week’s Lowdown features the 3rd annual State of the Industry Report: Examining the Cannabis Cultivation Market. This report is timely as our sponsor, Vertafore, has launched a great webinar outlining the benefits of developing niches, and in many areas …

The Lowdown: Google My Business – Are You Actively Managing Your Listing?

In this edition of the Lowdown, I’m sharing insights about Google My Business and a new paper hosted on Research & Trends, Local Organic Marketing: How P&C Davids Can Beat Goliath. In his paper, SocialSurvey’s Caleb Stanton discusses the incredible …

The Lowdown: 10,000,000 Patents in 228 years

On June 19, 2018, the US Patent and Trademark Office (USPTO) announced the issuance of patent number 10,000,000. “More than just a number, patent 10 million celebrates the rich history and strength of the American intellectual property system dating back …

The Lowdown: For Agents – The Latest on Cyber Predictions & Myths

This week’s Lowdown features two informative reports, the current State of Cybercrime, by RSA and Top Myths of Cyber Risk for Small & Medium-Sized Businesses, by Relation. Combined, these two reports offer you insights into the cyber risks facing you …