Articles by Pamela Simpson

Pam is the Senior Strategist, Branded Content & Research for Insurance Journal.

It’s A Speed Read of Shared Value. What Are Your Peers Up To?

Insuring Shared Value “Insurance can be a powerful tool for improving the lives of vulnerable individuals and enhancing society’s overall productivity.” Shared Value Defined: A strategy by which one finds business opportunity in social problems. It allows for economic benefit …

Engage the Millennials

This Lowdown provides you with a perspective on the report Insuring Millennials: The Most Underinsured Generation, a report added to the Carrier Management Research & Trends site this week. This report was written for the insurance carrier audience, addressing the …

What do Cupcakes, BBQ and Ethnic Fusion Have In Common?

They top the list of trending food trucks…and food trucks, in general, are definitely trending. With over 4,000 food trucks on the road today and an annual growth of 8% reported by IBISWorld, the trend is expected to continue as …

The Lowdown on Senior Living

The latest issue of Insurance Journal is dedicated to the senior living market and includes references to an in depth report on the industry by Argentum, the largest national association exclusively dedicated to the senior living industry. Though the intended …

Trending in 2017

Within a month, we’ll be archiving our 2017 whitepapers and reports, as we seek the most current content available for 2018. For those of you new to Research & Trends, here is a chance to review and easily locate the …

What’s the Lowdown?

WHAT’S THE LOWDOWN? Defined, I’m referring to the noun – “the true facts or relevant information about something” – not to be confused with the adjective, often included in sentences such as “that dirty lowdown trick!” You can make a …

The Best Independent Agencies to Work For … And Why

The results are in from the “2009 Best Independent Insurance Agency to Work For” survey by Insurance Journal. The common theme resonating from the winning responses is one of family ideals. Regardless of size or geographic region, employees of the …