Articles by Tim Sawyer

Effective Leadership – How to Implement It

This post is part of a series on insurance marketing and training sponsored by Astonish. In part one, we defined effective leadership and why it’s essential to insurance agencies’ success in a marketplace crowded with competition. One of the first …

Want to Reach & Retain More Customers? ASK for an Email Address

This post is part of a series on insurance marketing and training sponsored by Astonish. Email is one of the most cost effective and convenient ways to communicate with clients and prospects. In fact, it’s the preferred method of communication …

Improving Your Sales Process by Answering the Phone

This post is part of a series on insurance marketing and training sponsored by Astonish. It’s almost maddening how many sales opportunities are lost by insurance agents, CSRs, producers, or even receptionists who simply don’t know how to effectively answer …

Creating a World-Class Insurance Sales Culture

This post is part of a series on insurance marketing and training sponsored by Astonish. Selling insurance isn’t like it used to be. Not many people just walk-in or call ready to do business anymore. And when they do, they …

Effective Leadership – What is it?

This post is part of a series on insurance marketing and training sponsored by Astonish. After personally helping install hundreds of marketing systems in insurance agencies across the country, I can’t express enough the value of effective leadership and the …

How to Create Your Own Raving Fans

This post is part of a series on insurance marketing and training sponsored by Astonish Results. The Astonish system and company structure are built on many of the principles discussed in Kenneth Blanchard’s Raving Fans. The book focuses on creating …