Articles by Tony Caldwell

Caldwell is an author, speaker and CEO of One Agents Alliance, an alliance of 185 independent insurance agents in Oklahoma, Arkansas, Kansas and California.

Top 10 Agency Growth Secrets

I have the privilege of speaking with many insurance agency entrepreneurs every year. Virtually all of them are interested in growing their businesses, yet only a few actually do accomplish a growth rate above the rate of inflation. Though they …

Setting Limits as Business Owners: When Is Enough Too Much?

You’ve heard it said, “if you want to get something done ask a busy person.” While that may be true, if you’re the busy person, there is a limit. Generally speaking, entrepreneurs are driven, hardworking, goal-focused people. They are people …

The COVID Era: Finding Opportunity in Times of Hardship

The COVID-19 pandemic isn’t a short-term event. That’s obvious. But the question should no longer be — “when will it end?” As a practical matter, it’s not going to end. When we ask the question “how long will it last?” …

Uncovering Opportunities in the Shifting Landscape Emerging from COVID-19

As I write this, in the fall of 2021, it’s now clear that we are going to be living and working with COVID-19 for the indeterminant future – perhaps forever. Regardless of one’s opinions about vaccines, masks, social distancing and …

If at First You Don’t Succeed: The Key to Answering Prospect Objections

In our business — the business of developing insurance agencies — our coaches work closely with agency owners and their teams to develop the business of the founder’s dreams. Along the way, they teach, coach and mentor, cultivating a variety …

No One Buys Based on Price

In virtually every independent insurance agent survey that I’ve ever seen, respondents overwhelmingly list “service” as one of the most important reasons clients do business with them. In fact, when you visit with agents to discuss service, you always hear …

Economic Recovery Brings Opportunity to Agents Who are Ready

Do you remember the first time you rode a roller coaster? I do, and I was absolutely terrified when I felt it pick up steam and hurtle down toward the bottom of the first big dip. As the car began …

The Future of Insurance Agency Work

There is no shortage of articles opining on the future of work after COVID-19, all seeming to believe that virtual work in one form or another is here to stay. I agree. But I also believe the issue is not …

The Impact of Commercial Lines Raters on Independent Agencies

For many years independent agencies waited anxiously for a practical multi-company rating system in commercial lines. Now, several easy-to-use products are available to agencies with quoting capability among a growing number of standard market commercial carriers. Companies like Tarmika are …

Fearlessness Forecasts Success

Recently I had a conversation with a well-known author and sales coach of high performers in which we discussed critical characteristics of successful commercial lines producers. One stood out to me. This consummate coach of high performers identified fearlessness as …