Insurance Journal has launched IJ Broadcasting, an enhanced section on its Web site for multimedia content that will include video and audio interviews, current news and features, educational workshops and other industry-related information.
IJ Broadcasting is also making online video advertising accessible to firms that are looking to reach a large but targeted audience of insurance professionals by video without the big expense associated with television advertising.
The first 2006 IJ Broadcasting interview is with Leigh Ann Pusey, senior vice president of the American Insurance Association. Pusey recalls how early last year Congress reacted to N.Y. Attorney General Eliot Spitzer’s charges against brokers and insurers and discusses why renewal of the federal terrorism reinsurance program came down to the wire. She also assesses how the industry’s legislative agenda fared on Capitol Hill in 2005 and looks ahead to 2006.
Next on the IJ Broadcasting schedule are exclusive interviews with Bob Rusbuldt, CEO of the Independent Insurance Agents & Brokers of America and Dr. Robert Hartwig, economist with the Insurance Information Institute.
In future weeks, online viewers can expect reports on the new federal terrorism reinsurance act and the possibility of a national catastrophe program.
Multiple formats
According to Mark Wells, publisher of Insurance Journal’s expanding network of print and electronic products, business publishers must deliver information in ways that people find both convenient and interesting.
“One media format no longer suffices,” Wells said. “People not only want easy access to information in the office, at home and on the road but they also want it presented in an interesting way in various formats; print to e-mail to video.”
IJ’s Daily Headlines newsletter was one of the industry’s first e-mail news publications and today it is the industry’s most widely-read, according to Wells. Its Web site has also become the most popular, attracting more than two million impressions a month.
Two years ago, the company expanded its print publications and now boasts a network of magazines tailored to every region in the country. Last year, IJ launched its online “How to Write” educational video broadcasts on insurance coverages.
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