Business Moves

MMA, Kinloch
Marsh & McLennan Agency (MMA), the retail unit of Marsh, has acquired the Boston office of Kinloch Consulting Group Inc., the employee benefits division of Kinloch Holdings Inc. Terms of the transaction were not disclosed.

Kinloch Boston — which has with annual revenue of approximately $2 million — will be folded into Bostonian Group, which MMA acquired in May 2010. Kinloch Boston, which focuses on middle market employee benefits, is the tenth acquisition for MMA since November 2009. MMA has annual revenue of approximately $290 million.

Brown & Brown, United Benefit, Gotttlieb
Brown & Brown has acquired United Benefit Services and Beverly T. Gottlieb & Associates, two metro-Boston agencies specializing in employee benefits and related insurance products. Terms of the deal were not disclosed. The two agencies — headquartered in Newton and Charlestown, respectively — have combined revenues of $6.4 million. They will remain in their current locations and Steven Peck, a principal of United Benefits, will lead the combined businesses. United Benefit is an umbrella company for four insurance agencies: Stephen H. Peck & Associates Inc., M.D. Guappone Insurance Agency, G.P. Insurance Agency and the Golden, Robbins Insurance Agency.

Morrill, Goldman Ernest & Liner
Morrill Group, an independent insurance agency based in Norwood, Mass., has acquired Goldman Ernest & Liner Insurance Agency of Needham, Mass. Goldman, Ernest will operate as a subsidiary of Morrill. Stephen Liner will become vice president and head of commercial lines for the combined entities. Morrill Group offers personal and commercial insurance and has offices in Norwood, Sudbury (Sudbury Insurance Agency) and Wrentham.

All Web Leads, InsuranceLeads
Austin, Texas-based All Web Leads Inc., an online sales lead generation company supplying the insurance industry, has acquired InsuranceLeads.com, a provider of online leads to insurance agents, brokers and carriers. To finance the acquisition All Web Leads teamed with Great Hill Partners, a Boston-based private equity firm with more than $2.5 billion under management, which made a majority investment in the combined entity.

All Web Leads’ current executive team will lead the combined company, which will continue to be based in Austin, Texas.