Business Moves

National

Marsh McLennan to Become Marsh

Marsh McLennan will change its brand to “Marsh,” effective January 2026, and has created a new unit, Business and Client Services (BCS).

The company’s four businesses will adopt the Marsh brand beginning in 2027, following a transition period. After that transition period, Marsh and Mercer will each go to market under the new Marsh brand. Guy Carpenter will become “Marsh Re.” Oliver Wyman will go to market as “Oliver Wyman, a Marsh business,” while the operating unit Oliver Wyman Group will become “Marsh Management Consulting.” The company’s stock ticker symbol becomes “MRSH” in January 2026.

BCS brings together the firm’s technology, data, and operations teams under the leadership of Paul Beswick, chief information and operations officer.

Bold Penguin, SquareRisk

Dublin, Ohio-based Bold Penguin, founded in 2016, acquired SquareRisk, a digital, artificial intelligence-enabled wholesale insurance marketplace.

The acquisition positions Bold Penguin, a subsidiary of American Family Insurance, to accelerate its integration speed and expansion into specialty and excess and surplus (E&S) markets while building immediate scale into digital wholesale operations.

SquareRisk, founded in 2022, connects retail brokers to over 45 specialty carriers and MGAs for industries such as contractors, transportation, hospitality, manufacturing, and more.

Terms of the deal were not disclosed.

East

Lawley, ROC Insurance Services

Buffalo, New York-based independent insurance brokerage Lawley merged with ROC Insurance Services in Rochester.

Founded in 2012, ROC Insurance Services is a Medicare and individual health insurance agency. ROC Insurance Services founders Rick and Lynda Grossmann and 13 employees will join Lawley, which has more than 600 associates nationwide.

This partnership adds Lawley’s 19th location. Lawley has branch offices across New York, New Jersey, Connecticut, and Florida.

Midwest

Arthur J. Gallagher & Co., Strategic Services Group Inc.

Arthur J. Gallagher & Co. acquired Rochester Hills, Michigan-based Strategic Services Group Inc. Terms of the transaction were not disclosed.

Strategic Services Group provides employee benefits consulting services across a range of industries in Michigan and the Midwest. Doug Roehm, Greg Sudderth, and their team will remain in their current location under the direction of Brian Lomas, head of Gallagher’s Great Lakes region employee benefits consulting and brokerage operations.

South Central

Higginbotham, Stephens Insurance Services

Higginbotham acquired Lubbock, Texas-based Stephens Insurance Services, a benefits specialist. The acquisition pairs on-the-ground relationships with added resources to enhance combined service offerings across West Texas and into eastern New Mexico.

Stephens Insurance Services specializes in group benefits, individual health and life benefits, and Medicare advisory assistance.

Southeast

Engle Martin & Associates, Technical Services

Engle Martin & Associates, based in Atlanta, acquired Integra Technical Services, an international adjusting firm headquartered in London.

Integra manages claims in construction, engineering, energy, manufacturing, and mining, and has adjusters in the U.S. and on four continents.

Integra will continue operating as a standalone business, retaining its brand, leadership team, and service model. The current leadership will maintain oversight of the company’s portfolio. Terms of the deal were not disclosed.

Engle Martin, in business since the late 1990s, has some 800 claims professionals in 75 U.S. locales.

West

The Liberty Company Insurance Brokers, High Ground Insurance Services

The Liberty Company Insurance Brokers acquired High Ground Insurance Services in Torrance, California.

High Ground is a locally owned regional insurance broker and risk management consultant with a national reach. The firm offers specialized services in workers’ compensation claims management, employee benefits plan administration, loss-sensitive insurance program design, and coverage analysis.

The Liberty Company Insurance Brokers is a privately held insurance brokerage.