IJ Online Launches ‘How to Write’ Seminars

January 3, 2005

Insurance Journal will introduce the first of a series of “How to Write” online video seminars beginning Jan. 20, 2005. The “How to Write” series offers agents and brokers dynamic, coverage-focused, live and interactive presentations via the Web aimed to help agencies make their business more profitable.

Independent agents and brokers can attend for free while participating in real-time with hundreds of other agents from around the country. Participants can ask questions and get live answers. There is no limit on the number of participants per agency office, so everyone on the agency staff can attend at no additional cost.

In 2005, IJ will present 14 live, interactive seminars broadcasts. The first subject, to be presented on Jan. 20, will be “How to Write Professional Liability.”

The online seminar will provide retail agents and brokers with the tools they need to write professional liability business. The seminar will be presented by Shand Morahan & Co., a professional liability managing underwriter and a division of the Markel Corp.

Participants will learn and review what’s covered and what’s not in EPLI, classes of business, the best way to sell EPLI and who the best prospects are, how EPLI is rated, applicable endorsements, and more.

Henry Lopez, Shand Morahan’s EPLI series presenter, says there are many audiences who will benefit from being involved.

“From wholesale brokers who need to understand how to sell this cover to their retail agents who need to be there because they are ultimately selling to the insureds,” Lopez said. “If they understand the law, how to sell it, and how to over come objections they can really write a lot of business with their insureds.”

Shand Morahan, who conducts similar seminars across the country ,has also seen retailers and wholesalers involve prospective insureds. “Every time without exception the prospective insured leaves filling out an application for the coverage,” Lopez said.

The second seminar in the “How to Write” series will tackle the subject of “Cyber Liability” on Feb. 10, 2005.

To register for any seminar, visit: www.InsuranceJournal.com/seminars or call Suzie Song at (619) 584-1100, ext. 136.

Wholesalers also have an opportunity to be sponsoring brokers with IJ and Shand Morahan. For more information, call Mitch Dunford at (619) 584-1100, ext. 123.

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