LP Insurance Services — Empowering Clients, Enabling Dreams

By | November 7, 2022

Of course, LP Insurance Services protects and defends clients when things go wrong.

But those who work for the Reno, Nevada-headquartered company see themselves as more than guardians. They see how their work removes stress from business owners and empowers them to go beyond. They see themselves as enablers of dreams.

“By protecting, we also enable (them) to go deeper,” explained Brian Cushard, LP’s president, in a phone interview. “To stretch a little farther.”

LP Insurance this year has earned Insurance Journal’s 2022 Best Agencies To Work For Bronze award for the West region. The independent brokerage firm won the award based on employee responses to IJ’s annual “Best Agencies” survey.

“It’s a great feeling,” Cushard shared in an email. “I believe one of the highest compliments in any professional arena is when a team willingly praises their workplace. I certainly think LP is an amazing company as well as being a genuine part of the communities we serve. It seems our team feels the same way.”

According to the company’s website, LP is an established yet growing commercial and personal insurance brokerage firm. The organization specializes in property, casualty, surety, workers’ compensation, employee benefits and personal insurance solutions — with an emphasis on risk management services.

LP’s roots can be traced back to Granata/Lucini Insurance, which launched in Reno in 1927. Ninety-five years later, LP has grown into a leading regional brokerage with 226 employees and offices in Nevada, Arizona, California and New Mexico.

“We are committed to the strong relationships we’ve built with our clients, employees, partners and communities,” reads an excerpt from the company’s website. “It’s the LP Difference, and it’s what makes us, us. From commercial and personal insurance to an established and growing risk management arm, we offer our support because we’re focused on doing what’s right.”

IJ survey respondents praised the company’s positive work environment, strong community involvement and respected reputation. Others pointed to attainable growth opportunities. Many employees compared the bonds they share with colleagues to a family.

“LP Insurance Services is a fast growing agency but have maintained a community within the agency,” one employee wrote. “The COO, president (and) CFO all are very approachable and engaging individuals. They always make you feel like you are important to the growth of the company. I enjoy working for a company that appreciates its employees and does random gestures of appreciation. When a person does not dread coming to work it is a great place to work.”

Added another: “My agency is large but it feels like family. Individuals are valued. The investment in training is extensive and those responsible for training are hardworking and determined.”

Cushard explained in his email that LP leaders “consistently reiterate to our team that if something is important to them, it is important to us. And then we act on it.”

In an industry built on relationships, LP leaders “show our team that they are important,” Cushard wrote.

“Listen to your team and do your best to be genuinely connected to one another,” Cushing responded when asked for advice to other agencies striving to become a Best Place to Work. “Like any great relationship, it boils down to trust and communications. If the team knows why we are doing (or not doing) something because leadership has been openly communicative, then there’s mutual trust and understanding.”

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Insurance Journal Magazine November 7, 2022
November 7, 2022
Insurance Journal Magazine

Top 50 Commercial Lines Retail Agencies; Agency E&O Survey; Premium Finance Directory; Market: Trucking