It’s easy to imagine that being positive about everything in your life is the ideal mental state. It’s a wonderful...
Growing Your Property Casualty Agency
There are endless ways to grow your agency. Yet today, pretty much all you hear about is using social media...
It’s easy to overlook the continued importance of email as a marketing device with today’s digital focus set firmly on...
It’s a fatal mistake to disregard the massive impact of digital marketing and selling. Insurance shopping is diving headlong into...
Prospecting for fresh insurance leads is the soil of sales. And as any horticulturist can tell you, good earth is...
It is common knowledge that if an agency wants to employ a dedicated marketer, hire a young person. They, and...
You can’t grow your agency without the right attitude. No, I’m not talking about a “proactive” sales stance. This cheerleading...
Imagine running an insurance agency 150 years ago. Essentially all that was available to sell was fire insurance and perhaps...
Some independent agents imagine that they are involved in an eternal sales conflict. Their mortal enemies include the large national...
To survive, think backwards. Consider what you shouldn’t do before contemplating what you should, as avoiding negative acts improves your...