Venture Programs Kicks Off Re-Branding Campaign with Newly Designed Web Site

August 27, 2003

Pennsylvania-based Venture Programs, Inc., which designs and deploys specialty industry-focused insurance programs, has launched a redesigned version of its Web site as part of a new corporate identity and branding campaign.

Venture provides specialty insurance packages for select vertical industries, including golf and country clubs, life science businesses, technology companies, community banks and hospitality firms, exclusively through insurance agents and brokers.

The campaign, which includes an updated corporate identity platform and logo as well as the new Web site,, will support the company’s expanded menu of services that leverage Venture’s nearly 10 years of experience in the specialty insurance industry. It communicates a broadened list of industry programs to insurance buyers and insurers as well as to its primary agent and broker focus.

Previously, Venture had offered multiple program-specific Web sites representing each of its business areas, and designed the main Venture site for use solely by agents and brokers. The new site brings the separate Internet addresses together under one Venture brand, while offering agents and brokers a tool that communicates directly to insurance buyers. As reflected on the Web site, Venture does business as “Venture Insurance Programs” to help define the company to the insurance buyer.

“Our goal was to create a more usable site that supported our agent, broker and insurance carrier partners while improving communications to the insurance buyer,” said Richard Look, director of communications, Venture Programs. “When a prospect or customer visits us online, they will gain more confidence both in us and in their insurance agent or broker that their best interests are being served. Insurance buyers will be able to see that the relationships we set up are focused on Venture becoming the ‘Best in Class’ insurance provider for each sector we serve.”

The new site will also offer program-specific Safety Manuals, designed to help customers evaluate, measure and improve their own risk potential. The Web site is launching with a password-protected Preferred Club Safety Manual with other program manuals anticipated over the next several months.

In addition, the new site offers downloadable supplemental applications, the latest news and articles about Venture, product and company fact sheets and comprehensive data on new product offerings.

Venture has also changed its product logos and branding, departing from a strategy that featured different names for each of its business sectors. Now, they will be known simply as “Venture Banking,” “Venture Hospitality,” “Venture Technology,” “Venture Life Sciences” and “Venture Intellectual Properties.” Venture will retain the name of its “Preferred Club Program.”

Topics Agencies Training Development

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