Esurance Announces New N.Y. Auto Coverage

January 19, 2004

Esurance Inc., a direct-to-consumer personal auto insurance company, will give New York drivers another option to consider when shopping for auto insurance. The company, a subsidiary of White Mountains Insurance Group, Ltd., recently announced the launch of its new auto insurance program in New York.

The state’s auto insurance market is sizable, estimated at around $10 billion, explained President & CEO Gary Tolman. “Though many might assume that such a large market encourages competition that benefits consumers, New York drivers often pay excessively high auto insurance premiums. We’re delighted that we’re able to offer New York drivers a competitively priced, convenient coverage option,” he continued.

The bulletin indicated that Esurance “will help many New York drivers save on auto insurance through the new program’s highly targeted pricing model. Under the new program, Esurance customers will pay a rate that more closely matches their individual profiles, versus the more generic rate tiers favored by other, insurance companies.”

“Our competitive rates will help many drivers save money on auto insurance,”Tolman noted. “The online convenience of our award-winning Web site will help many drivers save time. As a company, we definitely understand that most people don’t want to spend more time or money on auto insurance than they need to. That’s why we’re excited to offer the benefits of our new auto product to New York drivers.”

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