As Massachusetts gears up for a switch to a more competitive personal auto insurance market, one of its domestic auto insurers, Premier Insurance Co., will adopt the well-known brand of its parent, Travelers Insurance.
Offically, the Premier Insurance Company of Massachusetts, an independent personal auto insurance subsidiary of The Travelers Companies, Inc., announced the company will change its overall brand name to Travelers of Massachusetts.
Travelers of Massachusetts will be the “umbrella” brand name for all personal auto, homeowners, personal liability, identity theft, wedding and other personal coverages sold throughout the state issued by a Travelers company in Massachusetts. The companies include The Premier Insurance Company of Massachusetts, The Phoenix Insurance Co., The Travelers Indemnity Co., The Standard Fire Insurance Co., and The Travelers Commercial Insurance Co.
The Premier Insurance Company of Massachusetts will remain a separate and distinct company from all other Travelers companies as it has been since 1993. This means that the auto insurance products provided by Premier are not underwritten, reinsured or guaranteed by any other Travelers company.
“Travelers of Massachusetts is well-poised to compete for business when the managed competition system takes effect next April and is committed to a smooth transition,” said Joseph P. Lacher Jr., executive vice president, Travelers Personal Insurance and Select Accounts. “It’s an exciting time for Travelers of Massachusetts. Now more than ever, they have the opportunity to grow their auto business within the Commonwealth.”
“Travelers is a nationally recognized insurance carrier with a long history of delivering on its promise to policyholders,” said Dick Welch, president of Premier Insurance Co., the underwriting company for Travelers of Massachusetts. “Leveraging the strength of the Travelers brand enhances our ability to market products to agents and customers, while solidifying our commitment to the Massachusetts insurance marketplace.”
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