Peerless Promotes Rooney, Canales

January 28, 2011

Peerless Insurance has appointed Robert M. Rooney Jr. to regional vice president, New Hampshire-Vermont region.

Rooney will oversee growth of commercial lines business and maintaining strong agency relations in New Hampshire and Vermont. Based in the company’s home office in Keene, N.H., Rooney will manage a staff of approximately 50 employees and oversee marketing, underwriting and policy administration operations in those states.

Rooney has been with Peerless Insurance for more than 22 years. During his tenure with the company he has served as surety manager for New York and New Jersey, territory manager in the Syracuse, N.Y. region and was named vice president of marketing in June 2004.

Carl J. Canales will succeed Rooney as vice president of marketing for Peerless. He will be oversee agency distribution management for Peerless, administration of agent incentive plans and overall marketing strategy for the company’s eight-state territory.

Canales has been a marketing consultant with Colorado Casualty — another Liberty Mutual company — since July 2008. He joined the company in May 2004 as a territory manager.

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