The chief marketing officer for Connecticut’s health care exchange says thousands of people are being identified as potential customers for the new insurance marketplace.
Jason Madrak said Thursday that the exchange, known as Access Health CT, generated 6,657 leads as of last week from various educational outreach efforts. Those people will be contacted again once open enrollment begins on Oct. 1.
After kicking off an advertising campaign, deploying workers to street fairs and retail establishments, and holding informational sessions across the state, Madrak said the exchange is now “starting to hit our stride” and is generating 1,500 leads on a weekly basis.
Meanwhile, Madrak said the exchange is on track to train and certify 306 people who will be deployed on Oct. 1 to help sign people up for insurance.
Topics Connecticut
Was this article valuable?
Here are more articles you may enjoy.
Abbott Presses Congress for Legal Shield Over Preemie Baby Formula Lawsuits 
One of Highest Property Claims Severity Recorded in Q3 on Low Volume, Says Verisk 
Zillow Deleting Home Climate Risk Scores Reveals Limits of Flood, Fire Data 
WTW to Acquire Newfront in Deal Worth Up to $1.3B 
