Rideshare Firm Lyft’s NYC Launch Postponed

By | July 14, 2014

The on-demand ride-sharing app Lyft postponed its scheduled launch in New York City last Friday while a New York state judge will wait to consider whether its planned operations violate state and local laws.

The state attorney general’s office and the state’s Department of Financial Services sued only hours before San Francisco-based Lyft planned to enter the market last Friday. Their joint lawsuit said the company actually operates as a traditional for-hire livery service using mobile technology, not a peer-to-peer transportation platform as claimed.

The company operates “in open defiance” of state and local licensing and insurance laws, according to the suit filed in Manhattan. Authorities allege Lyft began operating in Buffalo and Rochester without authorizations in April and already violates various laws, another issue they expect to further argue Monday.

Justice Kathryn Freed told The Associated Press she agreed to consider Lyft’s response Monday afternoon provided the company not launch in the meantime.

New York Attorney General Eric Schneiderman and New York Department of Financial Services Superintendent Ben Lawsky are seeking a court order to stop the company’s New York service until the suit is resolved, plus a civil penalty and loss of profits.

“We pursued this action only after repeatedly offering to work with Lyft in order to ensure that its business practices complied with the law,” they said in a statement. “Instead of collaborating with the state to help square innovation with statute and protect the public … Lyft decided to move ahead and simply ignore state and local laws.”

Last week, the New York City Taxi & Limousine Commission posted a notice that, in light of Lyft’s announced plans to offer free rides in Brooklyn and Queens starting last Friday evening, its so-called ride share service is unauthorized in the city, that it has not complied with the commission’s safety requirements and other licensing criteria “to verify the integrity and qualifications of the drivers or vehicles used.”

Company spokeswoman Katie Dally said Lyft will not launch its peer-to-peer model in New York City unless it complies with New York City Taxi and Limousine regulations. Company officials will meet with the city commission starting Monday “to work on a new version of Lyft that is fully licensed by the TLC, and we will launch immediately upon the TLC’s approval,” she said.

Commission Chair Meera Joshi said they’re gratified the company will be working with them on a service fully compliant with rules protecting public safety and consumer rights.

In April, the on-demand ride-sharing app, best known by the fuzzy pink mustaches on its cars, said it was launching its service in 24 new locations, nearly doubling the startup’s U.S. markets.

Meanwhile, its rival Uber agreed with Schneiderman’s office on July 8 to limit prices during emergencies, natural disasters or other unusual market disruptions consistent with New York’s law against price gouging. Uber later said it was adopting that policy in its other markets nationally. Its rates rise and fall with demand. On July 7, Uber said it was temporarily cutting New York City prices in a bid to compete with taxis.

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Topics New York

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