Hagerty, an automotive lifestyle brand and provider of specialty insurance to vintage vehicle enthusiasts, has acquired the Greenwich Concours d’Elegance in Greenwich, Conn.
Following this move, Hagerty expects to add hands-on-the-wheel opportunities for show-goers, including its “Ride & Drives” that put people behind the wheel and in the passenger seat of older cars, and its Hagerty Driving Experience, which teaches drivers ages 15-to-25 how to operate a stick shift.
Founded in 1996 by the late Bruce and Genia Wennerstrom, the Greenwich Concours remains a family venture. Daughter-in-law Mary Wennerstrom, who has worked on the concours since the beginning, will stay on as the executive director.
In addition to the concours, Hagerty will oversee the Madison Avenue Sports Car Driving & Chowder Society, a car club that has met monthly at Sardi’s in Manhattan since 1957.
Hagerty is no stranger to the world of car events and has sponsored or participated in more than 2,000 annually. The company has a presence at the nation’s largest concours events in Pebble Beach, Calif., and Amelia Island, Fla., as well as the annual auto auction week in Scottsdale, Ariz.
Hagerty also operates DriveShare, a peer-to-peer enthusiast vehicle rental marketplace, and MotorsportReg.com, a motorsport membership, licensing and event online management system in North America, used by hobbyists to find and participate in track days, autocross, road rallies, driving tours, vintage races, local car clubs and more.
Last year, Hagerty unveiled its new membership organization called Hagerty Drivers Club, which now has more than 1.3 million members. The goal of the club is to serve as a central hub of car culture by offering experiences, resources, discounts and entertainment, all focused on cars and driving.
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