Can Patrick Mahomes, the star Kansas City Chiefs quarterback and State Farm spokesman, sell insurance in the land where former New England Patriots quarterback Tom Brady is considered the greatest of all time?
The nation’s largest auto and home insurer, a virtual no-show in the Massachusetts insurance marketplace, is gearing up to enter the state in early 2027.
State Farm has not released details on its plans except to indicate that deciding what products and services to offer in the state “will be done iteratively” with the “intent to offer several initial products in 2027.”
Currently, the insurer offers only a limited portfolio of auto and fire insurance products on an accommodation basis to existing customers who move to Massachusetts from other states. As of September 2, 2025, State Farm had about 22,000 personal auto and approximately 10,000 homeowners policies in force in the state, the insurer said.
State Farm said it is planning on using agents to serve the Bay State. Whether that means agents in Massachusetts cities and towns or agents elsewhere, or human or artificial agents, is unclear. The 100 year-old direct writer has a network of 19,400 agents throughout the U.S., with most located in the communities they serve.
Back in 2008, Massachusetts went from having the insurance regulator set auto insurance rates to letting competition do it. That change led to a parade of large carriers into the market, including Geico, Allstate and Progressive. But not State Farm, which with an 18.7% market share nationwide is the largest auto insurer. It is also the largest home insurer in the country with an 18.2% share.
State Farm told The Boston Globe in late 2011 that it was still monitoring the situation three years after the state eased its regulations to let auto insurers compete on price. “State Farm will continue to assess the Massachusetts insurance market to determine if it would be in the best interests of our policyholders to start marketing business” in the state, a company spokesman said at the time. The spokesman said the company had to weigh a number of factors including rates, pricing, existing competition, and the overall regulatory and statutory environment.
That year, State Farm lost $4.5 billion nationwide on its property/casualty underwriting.
Like many insurers, State Farm has restricted writings in some markers in recent years, including the Florida property market and commercial and personal property lines in California.
Insurers are making money in Massachusetts. According to data from the National Association of Insurance Commissioners, for the 10 year period 2014 to 2023, the return on net worth for the state’s auto insurers was 7.0% and for home insurers, 16.41%.
State Farm is developing what it hopes will be a winning game plan for the state where Brady guided the Patriots to six Super Bowls during his career there. State Farm pitchman Mahomes has taken the Chiefs to five Super Bowls.
“We see tremendous opportunity to meet customer needs and serve more customers in more ways. So, we have begun filings in the state and are in the early stages of this process,” a State Farm spokesperson told Insurance Journal.
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