UConn Athletics and Learfield’s UConn Sports Properties announced a new brand partnership with NJM Insurance Group, a Mid-Atlantic region insurer.
The multi-year partnership includes game day visibility during all University of Connecticut men’s and women’s basketball home games. In addition, NJM will serve as the presenting sponsor of an original content series showcasing the 2026-27 Huskies and Hall of Fame Coach Geno Auriemma.
Under the collaboration, NJM branding will be visible throughout the upcoming season of The Standard, a docuseries providing a behind the scenes look into Auriemma’s championship-winning program.
NJM branding will also feature inside Gampel Pavilion with courtside signage and the in-arena video board. Additionally, NJM logos will be integrated on infographics posted to official UConn Women’s Basketball social media accounts.
“NJM is proud to partner with UConn Athletics as one of the premier programs in collegiate sports prepares for another exciting basketball season,” said Carol Voorhees, NJM president and CEO.
NJM’s personal insurance products are available direct to consumers in Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania. The company also works with independent agents to deliver business insurance in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania.
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