America’s Prudential announced that it would begin selling “Strategist” its new investment vehicle aimed at middle income investors in Europe.
The move is seen as an effort by the U.S. largest life insurer to update its image and recast itself as a financial services provider. Currently a mutual insurer, Prudential plans to go public next year, and is looking for ways to increase potential shareholder value, but, as the report from Reuters News Agency notes, it shares the same name with the U.K.’s Prudential, which could cause a good deal of confusion.
“Strategist,” which will not be available in the U.S., is aimed at younger professionals with assets in the $50,000 range, who are looking for investment opportunities.
Was this article valuable?
Here are more articles you may enjoy.
Binance’s $6.3 Billion Hack: How Crypto Insurance Works 
Florida Appeals Court Bars Release of ‘Trade Secret’ Info in Heritage Claims Litigation 
US Court Reinstates ‘Sunday Ticket’ Class Action Verdict Against NFL 
Georgia, Florida Insurers Facing New Scrutiny, Regulations After Election 
