Prudential Launches Strategist – Investment Vehicle for Europe

October 6, 2000

America’s Prudential announced that it would begin selling “Strategist” its new investment vehicle aimed at middle income investors in Europe.

The move is seen as an effort by the U.S. largest life insurer to update its image and recast itself as a financial services provider. Currently a mutual insurer, Prudential plans to go public next year, and is looking for ways to increase potential shareholder value, but, as the report from Reuters News Agency notes, it shares the same name with the U.K.’s Prudential, which could cause a good deal of confusion.

“Strategist,” which will not be available in the U.S., is aimed at younger professionals with assets in the $50,000 range, who are looking for investment opportunities.

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