London-based international auctioneers Colliers CRE is planning to auction off a set of 303 domain names relating to the insurance industry on November 22.
The set “is equally divided into three identical sub-sets [101 dot com / 101 dot net /101 dot co.uk, and is made up of insurance industry standard terms and headings such as; AccidentInsuring.com, LifeInsuring.com and MedicalInsuring.com,” according to the announcement for the sale.
A company that acquires the exclusive use of such domain names can achieve distinct market advantages in e-commerce by being able to steer potential customers to its website.
As a result the value of commonly used terms, that have been turned into domain names gives them a great deal of value. The announcement cites recent sales figures of several site names for over $1 million.
Director of auctions Stephen Bellau at Colliers CRE can be reached for further information – by telephone at: 44 20 7953 4499; by fax at: 44 20 7487 1800; and by E-mail at: sbellau@collierscre.co.uk.
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