Hit That Taco – It’s Insured

March 21, 2001

Taco Bell Restaurants of Irvine, Calif. has come up with a novel promotion that could wind up with the fast food restaurant handing out a free taco to everyone in the United States.

The freebie offer hinges on the off chance that a piece of the Mir Space Station lands on a 40-by-40 foot target anchored off the Australian coast with the words “Free Taco Here” prominently displayed on it.

The odds of this happening according to aerospace experts is “slim and none,” but the company is taking no chances on losing the estimated $10 million it would cost to supply a free taco to every American citizen. It’s taken out an insurance policy with an as-yet unidentified carrier, just in case.

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