AFLAC’s duck may have some competition from Bermuda’s XL Capital Ltd. The company announced that its current television campaign has won international recognition in the US business film and video advertising industry.
The 45-second production, which currently airs on CNN and CNBC in the early morning and evening, was voted best in its category in the 36th Annual Awards Competition organized by the U.S. International Film and Video Festival.
“The prize-winning commercial, which reflects the findings of XL’s customer and broker research, contrasts a range of narrowly-defined business risk management functions against the Company’s more broadly-based holistic approach to helping customers achieve their business objectives and is a key component of XL’s ‘Fundamental Strength-Capital and People’ global advertising campaign,” said the announcement.
Selectors picked XL’s commercial from among 1,500 entries from 28 countries, giving it first place and the “Gold Camera Award” on June 6 during the Festival’s International Awards Banquet at the Manhattan Beach Marriott Hotel in Manhattan Beach, California. Mr. Urs Jaermann, a Managing Director of advertising agency McCann-Erickson, which helped develop the campaign, accepted the award on behalf of XL.
Somewhat appropriately, Fiona E. Luck XL’s Executive VP of Group Operations, who was recently named “Insurance Woman of the Year,” commented on the award. “We are thrilled to be recognized globally for our ‘fundamental strength’ television advertisement,” she said. “We had a dedicated team of internal and external creative professionals who were successful in creating a strong, corporate message which resonated with brokers, customers and business associates and our worldwide employee base.”
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