Alea Group Names Anderson Sr. VP – Corporate Marketing and Communications

October 7, 2004

Global specialty insurance and reinsurance company Alea Group Holdings (Bermuda) Ltd. announced the appointment of Keith F. Anderson as Senior Vice President, Corporate Marketing and Communications.

He will have responsibility for both internal and external communications, including corporate branding and advertising, press relations, marketing services and Alea’s external and internal website informational content. Anderson will be based in Alea Group’s office in Rocky Hill, Connecticut and will report directly to President and CEO Mark Ricciardelli.

“As Alea Group’s presence in the global insurance marketplace increases, communications with our many constituents becomes increasingly important,” Ricciardelli noted. “Keith’s depth of experience in both the broader communications field and the property/casualty industry in particular will serve us well in our efforts to reach out to customers, agents and brokers.”

Anderson joins Alea after serving as the Chief Communications Officer for Travelers Property Casualty, having joined that company in 1993. Prior to Travelers, he served as the Chief Operating Officer at Carl Byoir & Associates, a New York based public relations firm. He began his career at NASA during the Apollo program then moved into the corporate arena serving in positions of increasing responsibility in the petroleum industry, including the post of senior press officer for Gulf Oil Corporation. In 1983, he joined PepsiCo as Director of Corporate Communications.

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