XL Catlin Unified Brand Launched With Global Marketing Campaign

May 5, 2015

Following the completion of XL Group plc’s acquisition of Bermuda-based Catlin Group Limited on May 1, XL and Catlin have officially joined operations and launched a new brand, XL Catlin. A new global marketing campaign, reflecting the greater scale, ambition and opportunity for the combined company to develop innovative risk solutions for complex risk problems launches on May 5.

XL’s insurance and reinsurance operations now will use the brand name XL Catlin. The parent company will remain XL Group plc.

XL Catlin’s CEO Mike McGavick said: “We believe that the specialty and complex risk (re)insurance space is where the greatest opportunities exist for a (re)insurance company like XL Catlin to make the greatest impact. As risks are changing very fast and innovation becomes the most important skill, our new brand reflects our aspiration and what we believe is the real opportunity for XL Catlin to truly break new ground in our sector. And of course, the new XL Catlin name reflects the deep history built by our colleagues around the world, combined into a single company with greater scale and purpose. We’re thrilled to launch this brand today and even more excited to be up and running as XL Catlin.”

“Throughout the integration process, our goal has been to take the best of both XL and Catlin and create something even stronger,” explained Stephen Catlin, XL Catlin’s deputy executive chairman. “XL Catlin has enhanced scale, a more diverse product set and a robust balance sheet, making us uniquely able to craft solutions for today’s and tomorrow’s risks. We’ve achieved greater scale with purpose.”

XL Catlin’s new marketing campaign entitled “Insurance for a Bold New World,” reflects the specialty (re)insurer’s commitment to a heightened level of collaboration and forward-thinking to create a new level of insurance innovation needed to address businesses’ complex problems, XL Catlin said in a statement.

“Our new brand and marketing campaign assumes features of both XL and Catlin’s personalities and our collective history as innovators,” said XL Catlin Chief Communications & Marketing Officer Elliott Bundy. “We’ve retained XL’s ‘Make Your World Go’ tagline and taken it a step further to reflect our readiness to collaborate closely with clients to develop or create solutions for both familiar and more complex risks and add the most value to their risk management strategies.”

New “Insurance for a Bold New World” advertisements invite businesses to talk to XL Catlin companies about insuring new ideas (“Insure that idea no one has seen yet”), products (“Anyone got any better ideas”) and innovative business models (“Anyone thinking intergalactic tourism“).

Source: XL Catlin

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