Generali Signs Global Deal to Target High-Growth Markets via Smartphones

August 27, 2015

The Generali Group has signed a global deal with Obi Worldphones™, aiming to target, via smartphones, 20 high-growth markets with a prospective customer base of more than 10 million people.

“This breakthrough deal with Obi Worldphones will allow Generali to deliver useful, relevant services to a highly attractive customer base right through their favorite tool – the smartphone,” said Giovanni Giuliani, group strategy and business development director of the Generali Group.

“Generali will be present on the home screen of Obi’s phones as an embedded app and this will enable a new way of engaging clients,” Giuliani said. “We are extremely pleased to work with Obi, a cutting-edge technology start-up with proven track record that stands out for its high quality design and impressive distribution capabilities.”

The San Francisco-based Obi is a start-up company co-founded by John Sculley, former CEO of Apple. Its objective is to serve the fast growing and dynamic mobile phones sector across multiple countries by targeting young people with state-of-the-art devices at attractive prices, said Generali.

Under the terms of the deal, Generali and Obi will jointly develop a mobile insurance platform based on native applications included in the standard set-up of mobile devices. Generali said that customers will receive relevant services from the home screen of Obi Worldphones.

The applications will be developed on a country-specific basis and offered to clients in the markets where Generali’s and Obi’s operations overlap, starting with Turkey, India, Indonesia, Vietnam, Philippines and United Arab Emirates in 2015 with the plan to reach 20 countries by 2017, Generali said in a statement announcing the deal.

Based on an Android operating system, Obi Worldphones are designed by Ammunition, a San Francisco-based design studio that ranked first on the Fast Company’s 2015 list of the world’s top 10 most innovative companies in design.

Generali explained that Obi’s distribution network in its target markets is ensured by its partnership with Inflexionpoint, a company focusing on IT supply chains across the world.

Source: Generali

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