ING and AXA announced a long term and exclusive, multi-country bancassurance partnership to provide insurance products and related services through a central digital insurance platform. Under the partnership, ING will provide its leading digital banking experience and AXA its expertise in innovative modular insurance products and services, offering property/casualty (P/C), health and protection insurance solutions to ING customers in six countries – France, Germany, Italy, Czech Republic, Austria* and Australia*.
ING and AXA teams together will develop personalized insurance products and relevant services, accessible via the ING mobile application.
“Our partnership with AXA adds an important dimension to our ambition to build one customer-centric platform,” said Ralph Hamers, CEO of ING Group. “Adding personalized protection products that are life-stage driven will ensure we keep our customers ahead in life, empowering them to stay in control, in line with their widening demands.”
The partnership also will help ING Group diversify its income, added Hamers. “We are excited to embark on this journey with AXA and we are united in our vision. We believe that, between our leading digital banking capabilities and AXA’s unparalleled insurance expertise, we will be able to build an international platform of significant value to our customers.”
AXA’s partnership with ING will deliver a significant step change in the future of digital insurance, affirmed Thomas Buberl, CEO of AXA. “This is another key step in AXA’s transformation, fully aligned with our payer-to-partner strategy. We will indeed accelerate our growth in Europe and build innovative insurance solutions and services that have the potential of creating more frequent interactions with the customers.”
* With the support of local insurance partners
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