Aviva, the UK-based insurer, announced it will rebrand Probitas 1492 as “Aviva Syndicates” marking a significant milestone in the integration of its Lloyd’s platform into Aviva’s Global Corporate & Specialty (GCS) business.
The rebrand will see the syndicate operate fully under the Aviva brand from the end of September, when brokers and clients will see the “Aviva Syndicates” name and branding across communications, systems and market interactions, the insurer said.
Since acquiring Probitas in 2024, Aviva’s strategy has been to build a market-leading dual-stamp specialty business operating under a single brand. Aviva has also expanded its Lloyd’s offering, launching eight new lines of business since the deal completed.
Teams are now fully integrated and have been trading as a combined business since the start of 2026.
“Bringing Probitas fully under the Aviva brand is the next step in building a truly integrated specialty business,” commented Jason Storah, CEO, UK & Ireland General Insurance at Aviva, in a statement.
“We’ve already combined our teams and capabilities and are now seeing the benefits of trading as one platform. Aviva Syndicates will sharpen our presence in the Lloyd’s market and makes it easier for brokers and clients to access the full strength of our underwriting, risk expertise and global reach,” Storah added.
Source: Aviva
Topics Excess Surplus Lloyd's
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