Wausau Insurance Companies decided to put to rest a program it started over a year and a half ago, stating reluctant business owners and poor performance as the major reasons it was stopping a new electronic outreach to small-business clients. The move not to market small-business insurance on the web will impact approximately 120 jobs.
According to a report in the The Milwaukee Journal Sentinel, the company will also relocate business priorities among some affinity groups and associations. The company plans to sell its insurance products to associations for Wisconsin school districts, towns and municipalities; however, it will remove business among those groups which have proven not as profitable.
Despite the fact it is signing off on the small-business Internet service, Wausau Insurance indicated it will still go after the $33 billion market among those employers with less than 25 workers.
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